The biggest ever reality show, “Bigg Boss”with NTR as the host, has recorded a phenomenal rating on week 1 with 16.2 TVR’s for the launch episode. This is the highest ever in Telugu Television Industry and the show has recorded an average of 10.4 for weekdays.
As per BARC Wk 29 report every 2nd person in AP/TS watched the show making it a great success. 5.2 crore viewers have watched the episode which is the highest till date. Star Maa is now back again to No.1 position riding on the back of a huge GRP growth that has been driven by the show BIGG BOSS. Star Maa is a part of Star TV network, which is a wholly-owned subsidiary of global media company 21st Century Fox.
Star Maa is a leading Telugu TV channel network known for its vibrant, innovative, pleasant and interactive programming in the Telugu language market and enjoys a strong growth trajectory, driven by general entertainment and movies. Star Maa Network has a bouquet of six channels—Star Maa, Star Maa HD, Star Maa Music, Star Maa Movies, Star Maa Movies HD and Star Maa Gold.